Who's on the
cap table?

Licensed NFT fantasy-football game with official league partnerships.

Sports-tech startup backed by Messi's Play Time fund.

Spanish premium smash-burger delivery startup (the 'De Vicio' investment); NSN an early backer

Live cloud production, clipping, vertical-video creation, and streaming/publishing for broadcasters and rights holders.

Major League Soccer club, co-owned by David Beckham, with a community foundation.

French digital health-insurance unicorn (insurtech)

Italian professional football club competing in Serie A, based in Como.

VR platform for elite athletic and cognitive football training

Parisian smart luxury luggage brand; Fàbregas joined the shareholder cohort alongside Henry, Simons and Westwick

Spanish plant-based meat brand (Barcelona)

US tech-wellness / recovery devices maker (formerly Theragun); De Bruyne is a minority strategic investor

Danish SMB payments fintech; Griezmann joined as investor and partner (via Athletico Ventures)

Lower-league US soccer expansion franchise (NASL then NISA); Ba was majority owner/co-founder

Web3 football gaming startup building interactive fan experiences.

Latin American esports organisation co-owned by Sergio Agüero and Lionel Messi.

AI data-annotation and training-data platform.

Foundation models for autonomous field robotics.

Messi-co-founded sports hydration drink brand (discontinued Jan 2026).

Spatial-intelligence AI startup co-founded by Fei-Fei Li; Play Time portfolio company

Uruguayan football club co-founded/co-owned with Luis Suárez (evolved from Suárez's Deportivo LS)

Hair-restoration group offering transplantation, treatments and scalp micropigmentation.

50/50 lifestyle-hotel joint venture with Pestana Hotel Group

Wearable human-performance / fitness tracking company

10% stake in HBL Pro2col Software, Herbalife's digital personalized health/wellness technology

AI-powered answer/search engine startup

Way of Warriors FC, Spain's leading MMA promotion (co-owned with Ilia Topuria)

25% stake in the Spanish football club via CR7 Sports Investments

Holistic wellbeing app (fitness, nutrition, mental health) founded by Ronaldo

Joint venture to open CR7-branded Crunch Fitness gyms in Iberia

Cricket/sports blockchain NFT collectibles platform (Faze Technologies)

Bought the Lisbon Racket Centre to build a 17-court padel complex in Oeiras

Polish agri-biotech; microbial biopreparations for agriculture, developed with BIO-GEN. Reported footballer-investor: Robert Lewandowski (Puls Biznesu).

Venture fund that backed early-stage SaaS and marketplace startups; investment period now complete.

Warsaw-listed video game producer/publisher; co-created sports-games label Goat Gamez with Lewandowski

Warsaw restaurant and sports bar; entered with ~30% (2021), later bought out partners to become sole owner

Tarnow-based photovoltaic/solar company; held 33% via 5in9 Global, sold the stake (reportedly a large gain)

Berlin cashback / shopping-rewards app; backed via Protos Venture Capital

Doctor-booking marketplace / healthtech unicorn; a headline Protos Venture Capital portfolio company

Sports-media and rights holding company founded by Gerard Piqué.

Professional football club with senior, reserve and youth squads.

Seven-a-side entertainment-first football league founded and controlled by Piqué via Kosmos

Spanish esports organization co-founded with Ibai Llanos; sold to OverActive Media in 2024 (Piqué became an OverActive shareholder)

Gameplay-first free-to-play multiplayer football video game (originally NFT/web3)

Miami all-in-one growth platform for internet creators and digital entrepreneurs

Spanish occupational risk-prevention / workplace health services firm; his 104,166-share purchase led to a CNMV insider-trading fine, and the company was later absorbed by Atrys Health

Catalan startup making sugar-free chocolate snacks (invested alongside Marc Gasol)

Esports club (Never Say Never) founded by Andrés Iniesta.

Sports & entertainment agency and investment platform he co-founded (with Joel Borras; Bojan Krkic also a shareholder)

Danish football club; NSN (with Swiss investor Stoneweg) bought ~85% for about EUR 2M

WorldTour professional cycling team; NSN (with Stoneweg) acquired the former Israel-Premier Tech licence

Wearable on-body camera/broadcast system for live sports; Iniesta an investor-partner (with Serge Ibaka; Telefonica/Wayra)

Family winery in Fuentealbilla (Castilla-La Mancha) he owns (Bodega Andres Iniesta SLU); ~EUR 6M invested despite chronic losses

Croatian sports-fan social network (defunct).

Croatian craft brewery co-owned by Luka Modrić.

Welsh Championship (second-tier) football club; Modrić took a minority co-owner stake (~5%)

Accelerator and fund backing early-stage sports-tech and wellness startups.

AI cardiology platform for remote heart-condition detection

Sports nutrition and personalized diet-planning app

Padel/tennis court booking and social play platform (SportBoost portfolio)

Blockchain/NFT developer infrastructure (SportBoost portfolio)

Management and digitalization platform for sports clubs (SportBoost co-invested EUR750k round)

AI smart-urinal that non-invasively monitors hydration (SportBoost portfolio)

Real-money fantasy sports and betting platform for Spanish-speaking markets

Proptech iBuyer that buys, renovates and sells homes; Casillas is a shareholder

Mexican instant-coffee brand co-owned by Miguel Layun, Casillas and Hector Herrera

Competition-management platform powering esports tournaments, ladders and matchmaking across 200+ games.

Swedish Allsvenskan football club; acquired ~25% (half of AEG's stake)

Stockholm mobile game studio; Zlatan bought 12.5% and co-created 'Zlatan Legends'

Malta-based sports-betting operator; held ~10% via Unknown AB (Gameday/Bethard B2C acquired by Esports Entertainment Group in 2021)

Premium padel facility chain and franchise he co-founded with Thomas Sandstrom (Stockholm flagship closing on a city decision)

French professional football club fielding senior and women's teams.

German premium TV / audio home-entertainment manufacturer

French team in the global SailGP foiling-catamaran sailing league

Hong Kong luxury watch trading marketplace (also backed by Jay-Z)

AI-powered sports training and performance-tracking app (HomeCourt)

Full-body preventive health-scan clinics founded by Daniel Ek

World's first independent FIFA / EA Sports FC esports academy, co-founded by Gullit; acquired by/merged into Team Liquid in 2024-25 with Gullit remaining as the face of the brand

Esports organisation, listed on the LSE in 2020; ceased operations and entered insolvency in August 2025 after failing to find a buyer.

English football club co-owned with Manchester United's 'Class of 92'

British classic-car electrification / upcycled electric-vehicle company

UK cannabinoid (CBD) skincare/wellness company, LSE-listed; Beckham sold his stake in 2024

US brand-management group; Beckham became a shareholder as part of the DB Ventures deal

Premium daily supplement / longevity brand co-founded with health-sciences company Prenetics

Content/production studio co-founded by Beckham (made Netflix's 'Beckham'); now part of Authentic Studios

Global Pelé trademark and image-rights brand, acquired by Neymar's NR Sports in 2025.

FURIA's seven-a-side team in Kings League Brazil; Neymar serves as (co-)president alongside founder Cris Guedes, no reported equity

Spanish LaLiga2 football club; Ronaldo was majority owner/president, sold his ~88% stake in 2025 to North American group Ignite

Brazilian football club (Sociedade Anônima do Futebol); Ronaldo bought 90% in Dec 2021 and sold to Pedro Lourenço (Supermercados BH) in 2025

Brazilian esports (League of Legends/CBLOL) organization; Ronaldo held ~50%, ended his involvement in 2020 and the org later disbanded

Premium padel and tennis club venture founded by Ronaldo, planning ~100 padel courts across Brazil (operations from late 2026)

Barcelona specialty-coffee chain (Itnig-backed); Sergi Roberto's first investment

Barcelona contemporary jewelry & accessories brand

Barcelona plant-forward restaurant group and kombucha/plant-based food maker

Barcelona childcare/babysitter marketplace that pivoted to a kids' edutainment platform

SaaS platform that digitises the administration and sporting activity of amateur sports clubs and federations

Japanese-Brazilian fusion sushi restaurant group co-founded with chef Roberto Okabe (Milan, Rome, Porto Cervo)

Football-and-MMA hybrid youth performance academies co-founded and 50/50 owned with Khabib Nurmagomedov

Belgian artificial-grass manufacturer (Domo Sports Grass); De Bruyne took a minority stake alongside Sun European Partners. Acquired by TenCate Grass in 2023

Sportstech platform (founded 2022 by Matuidi and Thibault Alliadiere) giving amateur footballers access to personalised training; raised EUR 5M in 2025

French Gen-Z dating app (Station F / Naver program); Matuidi was among the angel investors in its ~USD 3M round

Sparkling spring water infused with surplus 'wonky' fruit and vegetables to cut food waste

AI-avatar language-learning app; Evra took part in the USD 35.5M Series A (May 2024)

AI-powered fan-engagement and online-shopping platform; Evra joined as co-founder and investor (Sept 2025)

Web3 fantasy-sports platform with a $FUN token; Evra invested and serves as ambassador

LinkedIn-style recruitment community and marketplace for footballers, clubs and agents, co-founded with Tommy Fish

AI celebrity digital-twin Web3 SocialFi and revenue-sharing project founded by Evra

Cross-border payments and money-transfer fintech

Arabic-language digital sports news, live-scores and content platform

On-demand courier and logistics delivery marketplace

Rewards credit-card fintech built around city experiences

Ad-funded social media platform that shares ad revenue with users

RICS-regulated residential property surveying firm

Cologne digital football academy / training app founded 2017 by Marcus Willnath and Mutlu Yoenel

Munich-based padel court operator / booking platform, one of Europe's largest padel venue companies

Cologne fitness / sportswear brand (leggings, sports bras) founded by Jan Kraume; Hummels holds a direct ~12% stake

Indoor six-a-side sports-entertainment league co-founded / co-owned with Lukas Podolski; German operation discontinued after three seasons and Hummels reportedly exited his ~33% shareholding

Wine brand co-owned with footballers Christoph Kramer and Robin Gosens

Consumer / lifestyle brand in which Hummels holds a stake (part of his personal holding portfolio)

Online-pharmacy marketplace for Southeast Europe (Serbia focus); portfolio company of Swedish venture builder EPTI

European climate-tech venture fund backing deep-tech businesses with strategy and scaling support.

Berlin cannabis and wellness company (VAAY, medical cannabis); early investor with Andre Schurrle

Berlin e-commerce returns-management SaaS for DTC brands

Frankfurt supply-chain audit and pharma-quality/compliance platform

US small-language-model / enterprise AI platform (Miami)

AI media-asset management for sports teams and broadcasters

German conversational-AI / contact-centre automation platform

Next-generation ERP / accounting software startup

Munich startup building a football metaverse of avatars and licensed NFT collectibles

USL Championship (US second-tier) football club; Drogba is player-turned part-owner in the ownership group.

Ivorian gold mine; Groupe Didier Drogba took a ~5% stake (part of a 10% block with Y.I. Diallo) in 2017, then sold all shares to Endeavour Mining in Jan 2019 for ~US$15m.

UIM E1 World Championship all-electric raceboat racing series; Drogba owns the 'Team Drogba' franchise (alongside owners like LeBron James, Tom Brady, Rafael Nadal).

Belgian sports-networking platform ('LinkedIn for athletes') connecting players, clubs and coaches; Hazard is investor and ambassador

Belgian top-flight football club; Kompany invested own money for a stake under the Van Eetvelt/Coucke plan

Brussels football club and social-integration project he bought (ex-FC Bleid-Molenbeek) and founded

Belgian purpose-driven communications/creative agency Kompany co-owns; merged in 2024 into Hotel Bonka

UK luxury transport / VIP limousine and security firm (supplies Man City and Man Utd); Kompany holds ~one-third

Invoice-financing marketplace for SMEs (Estonia/UK)

UK buy-to-let mortgage lending / marketplace platform

MLS expansion club; Mata is first active international footballer to hold an MLS ownership stake

Australian A-League Men football club where Mata also played; bought an equity stake

Formula 1 team (Renault Group); Mata is a strategic investor via Otro Capital

Women's football multi-club ownership/investment group (owns FC Como Women)

Turkish online fashion, jewelry and accessories e-commerce retailer; later took Yandex and Burda investment

Italian professional basketball club (Turin); bought via a Turkish investor group led by Ergin Ataman, later sold 100% to David Avino

Wearable GPS player-tracking and performance-analysis devices for athletes; Sterling and Alex Oxlade-Chamberlain were the first outside investors

London online supermarket for African and Caribbean groceries (founder Mariam Jimoh); Sterling was angel investor and first brand ambassador; entered administration July 2023

Carbon-negative sustainable athletic footwear brand (founded by ex-footballer Michael Doughty); Sterling joined the £2.5M Series A led by Eka Ventures

Venture firm investing in early-stage, purpose-driven startups with social and environmental impact.

UK 'hyper-realistic' plant-based meat brand

Maker of Pinatex, a leather alternative from pineapple-leaf fibre

UK plant-based burger restaurant and retail brand

Precision-fermentation dairy (animal-free cheese) startup

Blockchain-based football-management game with NFT clubs

Global virtual football league / mobile game (FIFA-licensed)

Bio-based, nontoxic home and laundry cleaning products

UK plant-based frozen ready-meal delivery brand

Subscription 'braincare' nutrition supplements

People-focused early-stage investment firm partnering with founders to build and scale companies.

German esports organization he founded and owns (FIFA/EA Sports FC, Fortnite) plus an apparel/lifestyle brand

Liga MX (Mexican) football club; Özil part of the investor group that took an ownership stake

Welsh football club; Özil among Necaxa investors who reciprocally bought ~5% of Wrexham

Racehorse training yard and stables in Cheshire, converted and owned by Owen

Sports-science and athlete performance technology startup

Sports social network and fan-engagement platform (ceased operating)

French sneaker and streetwear resale marketplace

French esports organisation Griezmann founded and owned with brother Theo (FIFA and Fortnite); disbanded in October 2021

Athlete-backed collective VC vehicle (founded by Arthur Bernard) investing in B2C/tech startups; Griezmann is a founding athlete backer and several of his deals (Flatpay, Sorare, Wethenew) were syndicated through it

French Ligue 2 football club (co-owner and director of football, alongside the Amissos/Yildirim group)

Senegalese second-tier football club and c.$4.5M youth academy in Thies/Roff

Producer of plant-based chemicals and a leading innovator in levulinic-acid technologies.

Belgian applied-mycology startup using fungi for soil bioremediation and depollution

English football club billed as the world's first vegan / carbon-neutral club; Bellerín is the second-largest shareholder (~2% stake)

UK functional / ginger shots and wellness drinks brand; Bellerín invested alongside Danone Manifesto Ventures

Natural baby skin- and hair-care brand founded by rapper Krept (Casyo Johnson); Rashford among investors sharing a ~25% stake

British podcast production company behind The Rest Is History and the Football network.

Telematics-based car insurance for young drivers; sold to Quindell in 2014

Connected-home smart insurance insurtech; acquired by Aviva then Sky

Pay-per-mile telematics car insurer (Richard King's follow-up to Ingenie); Lineker an investor and ambassador

Helsinki climate-impact retail investing app; shut down its consumer app

Six-a-side entertainment football league; Lineker was a figurehead team manager, left before season 2 (no disclosed equity)

UK prepaid-card / financial-inclusion fintech for underserved consumers; Ferguson was an angel in its ~£1m 2014 round (Sifted cites a ~£1.5m round). Still active — acquired Monese in Oct 2024, serving ~3m customers.

Home-construction technology using energy-saving, self-insulating perlite building elements (click-together, no mortar)

Natural men's cosmetics brand 'The Men by Grzegorz Krychowiak' (Lajuu Men spolka)

Private medical clinic / medical-services company (opened a medical centre Jan 2022); later mired in an ownership dispute with the national-team doctor

Fitness marketplace app connecting users with personal trainers (booking, scheduling, payments)

Certified organic / bio-food brand and online store (groats, nuts, natural products)

Blockchain-based football academy (football school combined with a blockchain platform); Grosicki joined alongside Adrian Mierzejewski