La Liga x10 + Ligue 1 x2 (MLS excluded); Copa America 2021/2024; 8 Ballon d'Or

Backs early-stage climate and alt-protein startups, mainly in Europe. Public reporting of Lionel Messi’s off-field investments shows a heavier tilt toward hospitality, sports-related tech and consumer brands than toward climate or food-tech: he is the owner of MiM Hotels (a boutique hotel chain) and holds a sizable real-estate and hospitality portfolio reported in the press. These hospitality and lifestyle assets are concentrated around Spain and other markets tied to his career and brand, and they form a visible pillar of his business holdings alongside personal brands (wine, fragrance, apparel) covered by reputable outlets. On the sports and tech side, Messi has helped build and back companies that sit at the intersection of sport, media and gaming. He co-founded KRÜ (a sports and esports organization) and is associated with Play Time (sometimes reported as Play Time HoldCo), an investment vehicle reported in the business press to focus on tech-adjacent areas such as gaming, AI and robotics. Press coverage also notes his participation in blockchain-linked sports startups — for example, public reporting lists him among celebrity backers of Sorare, the French football NFT/fantasy platform — indicating a preference for early-stage, digital-sports opportunities in Europe. Synthesizing press coverage, Messi’s visible investment pattern is: early-stage and consumer-facing bets in hospitality, sports tech, gaming and blockchain (with stakes reported in Europe and some US tech bets), plus real-estate and lifestyle brands in Spain/Argentina. While the summary line above characterizes a focus on early-stage climate and alt-protein in Europe, the bulk of reputable-press reporting on Messi’s disclosed deals points instead to hotels, sports/media/gaming ventures and blockchain-related startups as his predominant, publicly visible areas of investment.